The Better Wash, a two-location express tunnel car wash brand reached out to HMG to consult on creative strategy, branding, and content marketing. This brand needed a full refresh of its existing digital strategy, content, and marketing across multiple channels.
CONTENT STRATEGY & BRAND REFRESH
From the onset, we built a strategy on how to build a car wash brand that looked, acted, and felt like a major national chain, while still keeping true to their hometown, family-owned history. We took a look at all major competitors in the immediate local market, and then the national market. We developed a clean, clear, and efficient content branding strategy to refresh all of their digital channels. Our team spent three weeks shooting photo, video, and developing new graphic content.
COMMERCIAL VIDEO PRODUCTION
WEB DESIGN | EMAIL CAPTURE | TEXT MESSAGE
Once we completed our content build and digital platform optimization, we shifted focus to building a fully responsive, functional, and search engine optimized website. We integrated the site with the entire suite of Google tools including Analytics, Tag Manager, Adwords, Google My Business, and additional email capture systems from Optinmonster. This helped us grow their subscriber lists exponentially.
After our initial three-month brand refresh, we continued to handle all digital marketing efforts, social media management, and content creation. So how about our results over 30+ months of work?
LET'S GROW YOUR CAR WASH BRAND
Branding & Marketing are absolutely essential for the growth of your car wash brand in 2021 and the future. HMGs modern marketing approach, top-notch creativity, and hands-on style with our clients generated staggering results and solidified our position as a leading marketing agency for the car wash business.
We’re ready to take what we know works for a small car wash brand and scale our solutions to fit large brands looking to expand their market share and become more competitive. Let’s get to work.