Brand Story | Awareness Campaign

Haze Media Group helped Survive KC develop a cohesive and unique brand story around their new immersive zombie laser tag experience. Our goal was to distinguish the brand from other competition with top-notch creative and compelling storytelling.

Challenge

How do we capture an audience's attention and drive social engagement and awareness for a brand new, tried-and-true brand, while still staying within budget and avoiding the pitfalls of post fatigue?

Idea

Build a story with a compelling character and vision around the brand itself. Give the story room to develop and engage customers with high-end cinema style video that captures their attention and helps them understand just what Survive KC is.

Result

We generated a two part video that encompassed the story and history of surviveKC. We included all relevant pieces of information and tracked all data in regards to conversion rates and landing page views.